Click the images above to see recent examples of my work.
Biography
Hi there. I'm a Freelance Graphic Designer, Web Designer and Illustrator with a Diploma in Graphic Design.
I have a keen interest in everything to do with branding, graphic design and typography. This portfolio showcase is where you will find out about what's going on in my world and an opportunity to view some of my work.
I've been working in the industry for over 10 years. During this time I've built up a reputation for producing original, accurate and professional work. My work shows a consistency of good ideas and their fulfillment. I am passionate about all things creative and my portfolio illustrates an ability to work in different sectors and with a wide range of clients.
Have a look at my recent work samples, and then or give me a call!
Tracy Poulsom — T: 07957 880957
PORTFOLIO
Foxprint Services
Refining the brand to better define their identity and brand promise - delivering inspired communications in both print, design and digital applications. This included a set of written Guidelines, Stationery, Website, Livery, Brochure, Advertising and Mailers.
Willostix Cricket
Willostix was born from the idea of creating a brand for cricket that will appeal and entice the younger generation of cricketers - a shift from the traditional and stiff upper lip. Ongoing brand development, advertising and marketing both in print and on-line. Executions reflect visual continuity at all points.
So Good Essential
By taking a step away from just a ‘functional food’ with health claims, the approach taken - delivering an emotional message… “Essential is Heart Health”. Executions included design and art direction for print advertising in a wide variety of publications, website, micro-site, in-store display units, outdoor and the list goes on.
Canterbury Tourism
A new identified brand style which included logo, positioning statement, brand associates, personality and a full set of ID guidelines.
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Huntingdonshire District Council
The HDC Logo was inspired and influenced by the main characteristics of the area. The graphic elements represent the surrounding environment of green open spaces, rivers and waterways with bridges. An extensive set of guidelines, strategy documents, stationery and livery that would be flexible, manageable and easy to implement through all departments were prepared.
Carpeo Call Centres
Carpeo ran quarterly themed corporate events for their company call centre staff and clients. Each event included the design of event specific theme - Logo, Posters, Mailers and event invitations.
Martine Dunn
Voice-over artist - By creating variable inanimate characters to which Martine could drive her versatile voice-over talent deemed a step in the right direction. Design and art direction, the creation and modelling of the individual characters, logo identity, the website design platform, illustrations and graphics.
