Agency: Woollybear Design
Client: Ashdown Care Solutions
Project: New Business Startup
The brief: Ashdown Care Solutions is an extension of the Residential Care Home, Windlesham Manor. The owners and management realised there was a need for “Quality Reliable Care In the Home” in their local area.
The name “Ashdown Care Solutions” was derived from common aspirations in the Kent and Sussex area. Ashdown Forest being on the doorstep, “Ashdown” became the preferred choice of name.
Ashdown Care Solutions set out to provide round the clock support and emergency support for all adults of all ages. Their approach focused on the importance of delivering this message in all the communications.
Key messaging included;
“sensitive to YOU…”, “ responsive to YOU…” with the emphasis on YOU. The primary messaging that Ashdown Care Solutions set out with… “CARE SOLUTIONS CENTRED AROUND YOU”.
Logo Identity Design, Stationery, Information Leaflet, Advertisements and Starter website