Client: Registered PIAGGIO dealer ‘B-APE’ – Work in progress
The brief: New startup business, B-APE needed a Logo, company collateral and a website. Client wanted to maintain the name associated with his product, the Italian Piaggio 3 wheeler ‘APE’, which when pronounced correctly can sound like ‘happy’. Client hit on ‘B-APE’ (be happy) when naming the dealership to draw on the fun these small vehicles present.
As the APE is a fun, chic, retro icon of Italian origination I approached the logo design and website with a modern contemporary style with the aim to appeal to the modern, trendy, new age individual who is smart, ambitious, brand conscious and likes to have fun from day to day.