• B-Ape Kent and Sussex Dealer
  • B-Ape Kent and Sussex Dealer
  • Tunbridge Wells hertiage Walking Trials brochure
  • Tunbridge Wells hertiage Walking Trials brochure
  • Tunbridge Wells hertiage Walking Trials brochure

Agency: WBDesign
Client: Registered PIAGGIO dealer ‘B-APE’ – Work in progress

The brief: New startup business, B-APE needed a Logo, company collateral and a website. Client wanted to maintain the name associated with his product, the Italian Piaggio 3 wheeler ‘APE’, which when pronounced correctly can sound like ‘happy’. Client hit on ‘B-APE’ (be happy) when naming the dealership to draw on the fun these small vehicles present.

As the APE is a fun, chic, retro icon of Italian origination I approached the logo design and website with a modern contemporary style with the aim to appeal to the modern, trendy, new age individual who is smart, ambitious, brand conscious and likes to have fun from day to day.

Visit the B-Ape website