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Agency: Dover Ellis
Client: Pegasus Adastra
Project: Logo Identity | Branding

The brief: Client required a brand designed to emphasise the unique impartiality and flexibility of an independent and entrepreneurial company whilst remaining professionally rooted in the insurance landscape. Deliverables included a Logo Identity and Brand Usage Guidelines for Dover Ellis to continue the development of the identity and brand across both print and digital channels.

I set out to pair traditional colours and fonts with modern abstract shapes, stressing the unique strengths of the business in providing impartial advice, whilst placing the company solidly within its market. As Dover Ellis continue to develop the digital identity of Pegasus Adastra, it is key that they are matching this simplicity with independence, being careful to balance professional imagery with Pegasus Adastra’s unique personality in colour, iconography and the tone of voice.